Aroqit Oud Bakhoor: The Spirit of Hospitality and Authenticity

"Aroqit Oud Bakhoor" is part of Assaf's Aroqit collection, seamlessly blending tradition and modernity. It combines heritage and authenticity with contemporary elegance. This fragrance was inspired by the spirit of Saudi hospitality and its deep-rooted traditions, where bakhoor is presented as a symbol of welcome, praise, generosity, and good reception.

"Aroqit Oud Bakhoor" expresses the elegance of the present and the luxury of the past, evoking that first moment when bakhoor is lit and offered to guests in a Saudi majlis before any words are spoken; a silent moment that carries meanings of generosity and warm hospitality, preceding words with its impact.

This aromatic vision was signed by French designer Maxime Exler, winner of the Best Niche Fragrance award in 2025 at the Beautyworld awards in the Middle East, known for his ability to transform cultural rituals and human moments into deep and expressive aromatic compositions. In "Aroqit Oud Bakhoor," Exler did not treat oud and bakhoor as traditional ingredients, but as cultural symbols imbued with meaning, re-crafting them in a contemporary aromatic language that respects the original while presenting it with a modern vision. In his design, he balanced strength and tranquility, luxury and warmth, to produce a fragrance that appeals to memory before the senses.

The bakhoor imparts a sense of luxury, while the oud adds a touch of elegance, and with carefully selected ingredients, the fragrance acquires a unique magical character that reflects Aroqit's personality and Assaf's spirit.